How it all began ...
Lattella has been Austria's No. 1 dairy brand for over 40 years, making Austria the nation of dairy drinkers.
What today stands so confidently in the refrigerated shelves everywhere has a lot of development and persuasion work behind it. Back then, the question was how the whey produced during cheese production could be refined to its full value. This was an ambitious task, which the team at Inntal Milch Wörgl dealt with intensively for a long time.
In 1979, the first Lattella package appeared in the refrigerated section with an inconspicuous mango on the front. A product innovation, as it later turned out. But at that time, very few consumers knew what to associate with a fruit whey drink or even less with a "mango".
This quickly changed and, thanks to intensive marketing efforts, the two classic varieties "Mango" and "Passion Fruit" soon became the favorite drinks of many Austrians. The foundations for the domestic fruit whey market had been laid.
The concept is easily explained: high-quality fruit and pure whey guarantee the high quality and uniqueness. Lattella contains essential nutrients from milk as well as vitamins, proteins and minerals. Lattella is produced with care - without the use of preservatives or colorings. And on top of that, it is an Austrian product - made from pure Austrian milk.
Over the years, the original has often been copied, but never equaled. Lattella is still the market leader and the reason why no other European country drinks as much fruit whey as Austria.