Lattella - About Lattella

About Lattella

What is Lattella?

Lattella drink is more than just a fruit juice – and this is thanks to its special base, whey. Whey naturally contains essential nutrients from milk, such as important vitamins, proteins, and minerals, but is virtually fat-free. Since Lattella is made without preservatives or artificial colours, this drink meets all the requirements of a modern and healthy diet.

The many delicious flavours of Lattella drinks are ideal for pleasant refreshment and an especially enjoyable drink throughout the day. For breakfast, at school, in the office, or on the go - the favourite places for enjoying a refreshing sip of Lattella are as diverse as the flavours.

How it all began

Lattella has been THE no. 1 Austrian whey brand for over 30 years, making Austria a nation of whey drinkers.

Though today it sits so confidently in refrigerated sections everywhere, it has a lot of development and persuasion behind it. At that time, we asked ourselves how we could refine the valuable whey that was produced during cheese-making in keeping with its value. An ambitious task, which the former Inntal Milch Wörgl team worked long and hard on.

 

In 1979, the first pack of Lattella was placed in the refrigerated section with an unassuming mango on the front. A product innovation, as it later turned out. But at that time, very few consumers knew what to make of a fruit and whey drink, much less a "mango".

That quickly changed and thanks to intensive market development, the two classic varieties "mango" and "passion fruit" soon became the favourite beverage of many Austrians. The foundation for the domestic fruit whey market was laid.

The concept is easily explained: top-quality fruits and pure whey guarantee high quality and uniqueness. Lattella contains valuable nutrients from milk, as well as vitamins, proteins, and minerals. Lattella is carefully made - without the use of preservatives or artificial colours. And on top of that it is an Austrian product – made from pure Austrian milk.

Over the years, the original has been often copied but never equalled. Lattella is still the market leader, and the reason that they don't drink as much fruit whey in any other European country as in Austria.


What is whey?

Whey, also known as milk serum, is a product obtained in cheese production. In this process, the milk is curdled by rennet and lactic acid bacteria.

During this, the solid part of the milk, known as the cheese curd, separates from the liquid part – the whey. The whey obtained in this manner thus contains all the valuable ingredients of milk, but is virtually fat-free.

History

Whey – from ancient remedy to modern wellness drink

Whey was already known as a medicinal and beauty treatment even in ancient times. The famous Greek natural healer Hippocrates used whey to treat metabolic and liver diseases. The Romans also recognised the benefits of whey and used it for rheumatism, gout, kidney diseases, and digestive problems. Women also used the whey to make high-quality creams and bath products for beautiful and healthy skin.

Today, whey is seen as a "secret recipe" by athletes, wellness and fitness enthusiasts, and all health-conscious people.


How does whey take effect

Whey influences the metabolic process and has a special effect on the function of the intestine. Due to a lactose and lactic acid it contains, the living conditions of useful bacteria are improved. Thus, the intestinal flora in influenced in a positive way and digestion is stimulates.

In addition, whey drains the kidneys, can help prevent osteoporosis due to its high calcium content, stimulates liver function and decreases inflammatory processes. Moreover, due to its high mineral content, circulation can be improved and the nervous system boosted.

Furthermore, valuable vitamins and minerals provide for beautiful skin, healthy hair and strong nails.